And it is officially confirmed that they will be promoting the track on radio shows (schedule for them has been updated on their official site), and music shows (Inkigayo released their preview for next week as well).
All of this before they release their first album in a month's time.
Needless to say, 15& are about to be busy.
And to keep them busy they need a song to promote...and that is Can't Hide It.
Can't Hide It is essentially the song I could only imagine 15& and the like pulling off. It is very JYP (the producer). It is a positive, yet mellow love song with heavy R&B leanings. JYP usually does two types of R&B songs now, some that obviously have late to mid 80's to the 90's influence. But that I mean that some of his songs would work in the past, but translates decently enough to modern times. There are cases of songs where he (or the other in house producers) are able to make more modern music...or modern enough to have been relevant in the last decade or so.
Can't Hide It falls in the former category. The beat is very 90's and does not fit in with todays music (unless looking at older R&B singers).
This is not bad, insteads gives the song a lofty, mature feel. This is countered by the lyrics, which don't go all "first love...ooh innocent", but instead doesn't feel out of place for two teenage girls to say. Thank you JYP for actually being able to write something that doesn't feel too much. What really sales it though...
Jimin and Yerin.
I will admit I am a fan of them. They are a vocal based group, I live for singers. Jimin is a more competent voclaist on a technical level, however Yerin can handle a song with more wit than her group-mate. That does not mean I have not been wowed by Jimin. The girl has the voice, and the ability to express lovely, but she lacks in how to do it sometimes. She is not as confident as a singer as Yerin, who knows what and who she is right now. However I love Jimin in this song just as much.
15& individually approach this song differently. Jimin while the stronger voice, comes off more timid and almost whimsical. Yerin takes this on like a your average teen girl singing R&B. She sings wise beyond her years. Yerin's voice is less girly, with a more mature feel, and she has been listening to R&B since whenever she says, so her style is going to be more grown folk.
Despite the difference between the two (and the fact that Yerin appeals more to this song), both hold their own, and come together when needed.
The only thing I can actually say I was mad about...is the fact that the song ended too damn early. The song has two verses (with pre-choruses attached) and two verses, and at the end the girls are riffing and running until Jimin confesses she thinks she is in love. After she said that some harmonizing should have happened, and some big vocals on one last chorus. It's typical for a JYP promo single to lack in some area, but this is the first that focuses on vocals and it doesn't finish off. In most songs you get to the end and feel like there is no climax...here the set up for a climax was made...and it doesn't happen.
And that is really the only thing that just bothers me. Like such a good song, but a stronger ending would have made this song.
15& spent their first two years kind of waiting for this moment. Jimin was basically inserted into JYPE, and probably needed some sort of training, which makes sense as to why the group has not progressed (but Baek Ah Yeon has two minis under her belt). Now two years later, the group is on their way to trying to solidify themselves as a legit threat in the idol world. With a JYP produced track, they may just get that with this good song.
Song: 4/5
Inkigayo preview:
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